The Circuit: Inside Barbie’s World

A Bloomberg Originals series hosted by Emily Chang that goes behind the scenes with founders, influencers and innovators.

Barbie has finally stepped out of the toy aisle and onto the big screen in her Hollywood debut. Mattel hopes to use that to its advantage by transforming iconic IP into blockbuster hits. Barbie, with all her controversial history, is at the center of this strategy. Could her movie successfully usher Mattel into its next era?

Genre: Business

Duration: 00:24:01

Rights: Inflight & Transportation – Worldwide, TV/VOD – EMEA

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