The Circuit: Bieber Playbook

A Bloomberg Originals series hosted by Emily Chang that goes behind the scenes with founders, influencers and innovators.

On this episode of The Circuit, Emily Chang meets with Hailey Bieber to talk about how she started her skincare line Rhode and hopes to differentiate herself from other celebrity beauty brands. Bieber shares her experience with internet backlash and gossip, and how she hopes Rhode can evolve in the coming years. Chang also sits down with Michael Ratner, who founded OBB Media and helped Bieber launch her popular YouTube channel, to discuss how content and commerce are more intertwined than ever before.

Genre: Business

Duration: 00:24:01

Rights: Inflight & Transportation – Worldwide, TV/VOD – EMEA

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