Next in Sports: Americans Cash in Paddle Sport Obsession

Next in Sports explores new sports, as well as innovations in existing pastimes, illustrating what’s happening around the corner and across the globe.

Bursting from retirement villages into the national zeitgeist, Pickleball is the hottest sport in America. Fueled by celebrity enthusiasm, the paddle sport has gone pro, guided by a former Goldman Sachs partner and an A-list investor roster. In the premiere episode of “Next in Sports,” Jason Kelly and Vanessa Perdomo hit with the world’s top players and get into the business of Pickle to assess whether this craze can survive and thrive.

Genre: Business

Duration: 00:24:01

Rights: Inflight & Transportation – Worldwide, TV/VOD – EMEA

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