Idea Generation: Beth Birkett

Ideas are the global currency of the 21st century. But how do you come up with, execute, operationalize and replicate one? The answers are what separates successful creative influences from everyone else.

Beth Birkett cut her teeth in NYC’s emergent scenes of streetwear and music, connecting the two tangentially related movements in the late 90s. But the toxic misogyny of the industry soured her interest, and sent her to LA to start a family. And a family business: Union LA. However, after a decade and a half of working with husband Chris Gibbs to grow Union to the premiere retail brand in the space, Birkett turned her attention back on herself, and birthed her own brand and marketplace—Bephies Beauty Supplies.

Genre: Business

Duration: 00:30:16

Rights: Inflight & Transportation – Worldwide, TV/VOD – EMEA

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