Idea Generation: Alchemist

Ideas are the global currency of the 21st century. But how do you come up with, execute, operationalize and replicate one? The answers are what separates successful creative influences from everyone else.

Alchemist got his start as the teenage sidekick to Cypress Hill and the Soul Assassins. Though his rap group, The Whooliganz, would be dumped by its label before releasing an album, he didn’t let that stop him. In fact, by the time he dropped out of New York University, the MC-turned-beat-maker already had a catalog with a few classics and more on the way. In the 25 years since then, he has continued to develop as a musician, embracing new generations and new styles, while also reinventing his business model.

Genre: Business

Duration: 00:39:08

Rights: Inflight & Transportation – Worldwide, TV/VOD – EMEA

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