Behind the Design: How Starbucks Found Its Mythical Mermaid

Behind the Design: How Starbucks Found Its Mythical Mermaid

Behind the Design: How Starbucks Found Its Mythical Mermaid

Behind the Design is a series of sleek and concise videos about the design of everyday objects that we take for granted. This episode tells the story of how a much-loved novel provided inspiration for the Starbucks logo.

Genre: Technology, Society

Duration: 0:01:34

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