Idea Generation: Futura

Ideas are the global currency of the 21st century. But how do you come up with, execute, operationalize and replicate one? The answers are what separates successful creative influences from everyone else.

Street Art pioneer FUTURA started painting his name on walls as a coping mechanism to deal with his struggle around identity. But as he turned a signature into a brand he quickly realized that it could also be a business. And that’s where things got interesting. From Lower East Side galleries to t-shirts and toys to collaborations with nearly every blue chip brand you can name, over the last 40 years FUTURA has redefined what it means to be a pop artist. Grab a pen and paper, relax and take notes.

Genre: Business

Duration: 00:27:11

Rights: Inflight & Transportation – Worldwide, TV/VOD – EMEA

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