Turnaround: Moncler

Remo Ruffini first turned Moncler around when he bought it in 2003 by creating a luxury goods company from a sportswear maker using the tried and tested marketing tools of luxe fashion, top name designers and regular runway shows. Now he’s changing engine in mid flight, ditching the traditional model of luxury marketing in favour of  a multitude of designers each creating a buzz over social media.

Genre: Business
Duration: 00:23:50

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