Turnaround: Carlsberg

Turnaround: Carlsberg

Turnaround: Carlsberg

When Cees ‘t Hart became CEO of Danish beer maker Carlsberg in 2015, he found a company despondent after a disastrous expansion into Russia drained it of cash and motivation. ‘t Hart plumbed the purpose of Carlsberg’s founder to energise the staff to brew better beers and cater  to the changing tastes of international consumers. Cees ‘t Hart tells David Tweed how he put the froth back in to Carlsberg.

Genre: Business
Duration: 00:24:00

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