Charles Lewis founded Tapout in 1997, prompting a whirlwind life that intersected the birth of UFC. Selling Tapout apparel our of the trunk of his car during road trips throughout California, a hot bed of mixed martial arts in the late 1990s, Lewis took on the superhero persona of “Mask” as he donned war paint and word outlandish comic book outfits. Tapout became the number on MMA brand in the world.   

Russian synopsis:

Чарльз Льюис основал бренд Tapout в 1997 году, побудив бурную жизнь, которая пересекалась с рождением UFC. Продавая одежду Tapout из багажника своего автомобиля во время дорожных поездок по всей Калифорнии, вдохновившись смешанными боевыми искусствами в конце 1990-х годов, Льюис приобрел супергеройскую персону «Маски», надев военную краску на лицо и костюмы из комиксов. Tapout стал брендом номер один в мире.

Genre: Extreme Sports

Duration: 1:20:00

Languages: Russian

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