Idea Generation: Rhuigi Villasenor

Ideas are the global currency of the 21st century. But how do you come up with, execute, operationalize and replicate one? The answers are what separates successful creative influences from everyone else.

After growing up as a global citizen, Rhuigi Villaseñor settled in Southern California and found his twin passions: clothing and hustle. Kendrick Lamar wore a t-shirt design of his, the bandana tee, on stage at the BET Awards and everything changed. RHUDE would be born shortly thereafter, and Rhuigi would go on to create a unique language at the intersection of Americana, Luxury and Streetwear that would drive the brand to the pinnacle of cool and also to commercial success. But of course not without his fair share of mistakes and missteps.

Genre: Business

Duration: 00:30:06

Rights: Inflight & Transportation – Worldwide, TV/VOD – EMEA

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