Game Changers: Richard Branson

Game Changers: Richard Branson

Game Changers: Richard Branson 

An original documentary series providing an insider’s view on the business and media leaders who climbed to the top and changed our world: Steve Jobs, Jon Stewart, Anna Wintour, Richard Branson, Rupert Murdoch, and more.

Before the current crop of internet-driven twenty-something billionaires, there was Richard Branson. The hippie entrepreneur built a branding empire around the 60s values of adventure and fun. From Virgin Records to Virgin Airlines to Virgin Galactic, he took the power and possibilities of branding to new heights. In the process, he reinvented the role of the entrepreneur becoming his own best pitchman and turning himself into a living symbol of the Virgin brand. along the way, Branson brought adventure back into venture capitalism, literally, risking his life as he tried to set sailing and ballooning records around the world. The free publicity turned Virgin into a household name, and an entrepreneurial colossus. Over 300 products and services currently carry the Virgin name. Today, Branson continues to stretch the brand, with new ventures aimed at putting tourists in space, scientists on the ocean floor, and bio-fuels in jets and planes. Bloomberg Game Changers features an exclusive interview with Branson.

Genre: Business

Duration: 00:24:50

Rights: Inflight & Transportation – Worldwide, TV/VOD – EMEA

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