Brink: Masdar

Tomorrow is coming faster than ever before. Those who don’t innovate risk being disrupted out of existence. Who are the entrepreneurs out there on the bleeding edge of what’s possible? They are revolutionizing research, design, engineering, and manufacturing. They are creating new markets and upending whole industries. Bloomberg’s Brink takes you on a quest to find the companies building the future today.

The United Arab Emirates – a country enriched by its massive oil reserves – is looking to position itself as a leader in a post-petroleum world. So they’ve built Masdar City, a zero-carbon, zero-waste urban center that could sustain a 40,000 person population, 1,500 clean tech businesses, and 50,000 commuters — while using 20% of the power of a conventional city of a smaller size.

Genre: Business, Technology

Duration: 00:24:30

Rights: Inflight & Transportation – Worldwide, TV/VOD – EMEA

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